Using off page SEO tools such as Senuke, certainly do have their uses, but before considering these kinds of options, getting your on page search engine optimization perfect should be the priority of any internet marketer and small business website owner looking to do well in search engine result pages for certain keywords. One aspect that is often overlooked in on page SEO, is how user friendly the website is to navigate.
Certainly the most widely mentioned aspect of this type of SEO is checking for broken links. Getting 404 errors is doubly damaging because not only do users find your website bad to navigate, Google’s crawlers can also discover these errors and broken links, leading to reduced positions in search rankings for your website in terms of your keywords.
There are however other site navigation issues that any website owner should take into account. For example, Google will quickly index websites that have an About, Contact Us and Privacy pages. In addition, if you have a blog, add this to your menu as well as an author’s pages, which shows Google your website has lots of fresh content.
Remember that adding dates and author names to each blog post also helps Google index the pages and posts better as it will be looking for dates and titles to see whether the blog post is relevant for that keyword and how fresh it is too by assessing its time of publication. These are all helpful aspects for user’s as well which makes these steps very important when setting up a website.
More fundamentally than these cosmetic corrections to your website is how easy your website is to navigate in general. A lot of SEO experts advise the “three click rule” in which all information on the site must be able to be discovered in three clicks. In fact, this is not as important as correctly labeling and categorizing your content. If menus are set out correctly to direct the user to where he/she wants quickly, then that is all you need to worry about.
Make sure then to tag and categorize all content on the website very easily,as well as use Senuke, and make sure that if someone lands on any page or post, they can locate related information quickly and discover other aspects on your websites. This sort of assessment of your site can be equally as effective for SEO purposes.
