It wasn’t that long ago that search engine optimization, or SEO, was fundamentally about the ranking of certain keywords in Google. Although this is still the case, the way to get your keywords ranked in the search engine has changed dramatically in a short space of time. Only a few short years ago, link on page SEO and off page link building could be enough to top the rankings for keywords, but this is no longer enough. As well as utilizing tools such as Senuke, the emphasis on social as well as content has made SEO a very different prospect altogether.
As we keep saying, quality content is certainly important but what is equally vital is how you develop your website as an authority in your niche. Especially with the growing importance of social networks in SEO terms, being identified as a “brand” leader in your niche market has become to be a prime factor.
A big reason for this is the fact that SEO has become a lot more about people, than the search engine itself. Google and other search engines are continuously evolving their search algorithms to a point where they are perfectly fitted to the needs of people. What people are reading, sharing, retweeting and commenting about increases further up the rankings, rather than the inclusion of a keyword that people generally search for. The point being for Google, that if people are sharing it, it must be interesting and relevant for that keyword.
It is therefore vital to become an authority with a brand because the bigger community that follows you, the more likely you will be able to convert into product sales, and also, you will be highly ranked in Google because you have people sharing and discussing your content, information and offers.
That is why content, videos and good email marketing is crucial for if this draws in visitors you can then start to assess how to improve your conversions to make even more money. Therefore SEO, as well as link building with Senuke, must incorporate social media marketing, content driven blogs, well converting email campaigns and landing pages and also a website which is easy to navigate and people will want to come back to, increasing the community and reducing bounce rate. Can you see how it all fits together now?
