It is extraordinary how many people dive in head first to SEO without a clue of what the best strategy is to rank well in Google. Having an established process of what works from On page optimization to Senuke is absolutely critical and underneath I have underlined the most significant aspects of search engine optimization to focus on:
Keyword Research – A fairly obvious one but utilizing a tool like Market Samurai is absolutely essential to both assess viability and for competition. If you get this wrong you undermine your entire SEO strategy.
On Page Optimization – Before writing content or link building, sorting out how your website looks and navigates is essential. Optimizing each page for keywords is the first initial step but do not stuff your pages with keywords. A 1-2% density of a 1000 page article is enough. Make sure to add the appropriate navigation pages such as about, contact us and privacy policy. Move on to add a blog page for your fresh content and also ensure you optimize URL, Seo titles and descriptions as well as creating some outbound links. Remember also to add a Google XML sitemap so Google can quickly index your pages and also do not forget to add social media widgets, these will be essential for SEO later on.
Once all of this is done, make sure you can easily navigate to the home page and all pages of the site from any page or post. You will then be ready to ping your website to ensure your site is cached and is indexed.
Write Original, Interesting Articles – You are now ready to write some content. If you are writing in a specific niche market, look out for your competitors and see what they are writing about. Offer yourself as a writer on their site, it will benefit both of you in the long run as you can promote your site on already established platform and you may also get a guest blogger article in return too.
Writing content that people will read is critical because Google ranks content both on relevancy (in relation to a keyword) and how authoritative the information is. If people like your article, they will share it and this will help SEO as well as increasing site numbers through social bookmarking and other social websites.
Social Media Marketing – Once your site is set up and publishing content, marketing yourself on Facebook and Twitter is then the next step. Share your content and you will gain followers on Twitter and fans on Facebook if it is good enough content. Don’t sit idle though, interact with your followers and answer questions, they are more like to retweet and share your info if your site has a human face. Don’t be scared either to interact with other authorities within your niche. These authorities could also share your content getting your website more exposure to a larger audience.
Link Building – Only when you become established does off page SEO come into proceedings. One of the best tools I have found for this is Senuke, and it is even immune to Google’s notorious Panda updates too.
